‘We Are Designers’ To Die Down? — December 28, 2007
Checkout the website of the local design house ‘We Are Designers’: they showcase a decent portfolio and some attention-grabbing lab work. Despite all this, their own logo reads ‘die’ horizontally down. The design house doesn’t strive for excellence in their own work?
Logo designing or branding is an art needs to be dealt with utter caution. Often design houses that make super brands fail to take their own brand to the next level. This short post is not to criticize a brand that in my opinion done without considering all ‘sides’; but to make aware the fact that, branding isn’t just painting a portrait.